Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. The boundaries between influencer marketing and content marketing ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. While Autumn is a season of change, ushering in new colors and ...

Consumer habits, regulations and technologies are evolving at breakneck speed. Healthcare marketing needs to keep up. With these rapid changes, though, programmatic advertising remains vital for ...

Augmented Reality (AR) is rapidly becoming more accessible and more popular across industries, but the immersive technology lacks traditional avenues for engagement and monetization. As companies ...

Kalshi via YouTube In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a ...

For years, digital advertising has relied on a predictable formula: companies buy space on third-party platforms, from search engines to social media, competing for consumer attention in an ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

Months after releasing the first installment of new research benchmarking the future of advertising, WPP Media is taking a core component from concept to an operational framework the agency and its ...

For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns were conceived in brainstorming sessions, executed over weeks or ...