Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

As we continue through the second quarter of the year, significant macroeconomic challenges persist. Concerns remain about a possible global recession and the probability of a soft or hard landing, ...

JiNan is recognized worldwide for her expertise in intellectual property. She is the cofounder of Magic Number and founder of Neo IP. In the age of AI, human creativity is being called into question.

NEW YORK, Nov. 18, 2020 /PRNewswire/ -- Broadridge Financial Solutions, Inc. (NYSE: BR), a global Fintech leader, today released its second-annual financial advisor marketing survey, which revealed ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

One year ago, I wrote a research note on defined outcome strategies — which most commonly include buffer strategies. Defined outcome ETFs let investors stay in an investment while managing risk. One ...

Brands are dynamic by nature, but the strongest ones are anchored by an unshakeable core. Strategies may evolve, tactics may ...