This post was created in partnership with Comcast Business Technological innovation is rewriting the playbook for how sports franchises and stadiums operate and how fans experience the Big Game.

Technology has changed almost every part of modern life and sports are no exception. Live streaming, social media highlights, and interactive tools for game prediction and betting are some of the new ...

Arthur Hu, the chief information officer at Lenovo, discusses why 2026 is the year for AI and technology in sport It feels as if the sporting calendar never stops, it just keeps spinning with yet ...

In the past decade, society has seen the rapid increase in the use of artificial intelligence in almost every aspect of life. Athletics use of AI has been a part of professional sports for a while now ...

Sports broadcasters consistently deliver some of the most dynamic and technically challenging sporting events in the world. For sports where every serve, volley, and footfall carry precision and ...

Sports fans view live games differently thanks to streaming apps. High-speed internet and mobile devices let sports fans watch anywhere. Field trips and cable TV are unnecessary. Fans can watch live ...

NBA is back with two new media partners: NBC, returning after 23 years, and Amazon Prime Video. The economics are pretty staggering and are raising questions about NBCUniversal's ability to recoup its ...

From predictive analytics to personalized fan experiences, data and AI are powering the next generation of motorsport, says Rohit Agnihotri, principal technologist at Infosys, and Dan Cherowbrier, ...